Website Scoping and Digital Strategy Planning

Research, Coordination and Collaboration

Ideally, your website should portray the best possible version of your business. As part of our website scoping and digital strategy planning services, we take the time to thoroughly understand your business, commercial goals and ambitions. This requires extensive research and collaboration between all relevant parties to consolidate valuable information that will be used to shape the new site.

We also take this opportunity to review your competition to establish context. Your site needs to perform well and the best way to measure results is to use your competitors as a benchmark to improve upon.

Adaptive Marketing uses this information as a foundation for making informed decisions about the direction of your new responsive digital strategy.

Digital Strategy Planning for Commercial Success

Website scoping is an important process that will inform all digital strategies from website development to SEO and more. Contact Adaptive Marketing today to discuss your project.

Responsive Design Considerations for Digital Strategy Planning

Responsive Design Considerations for Digital Strategy Planning

The next phase of website scoping involves sketching out interface layouts for 3-5 different views, including the home page, sub-pages, blog template and any additional templates.

Wireframes are the basic schematics of your website and we use this format to test digital solutions quickly so that we have a good sense of how content should be laid out across different screen sizes.

After the wireframes stage, we design high-fidelity compositions that show what the final designs will look like on desktop, tablet and smartphone screen sizes, providing up to two rounds of revisions on the design.


Once the design is approved we start building them using coding languages like HTML, CSS and Javascript.

WordPress Integration

After testing the static layouts, we integrate the new designs with your current WordPress theme (if applicable). To do this we will need to mirror your live site in a development environment and then our QA department will test the site across different browsers (Firefox, Chrome, Safari, Internet Explorer 9+) and devices (iPhone 4S, Galaxy II). Any bugs that arise from this testing will be fixed prior to launch.

Open source

Magento and Other Integration Options

Alternatively, you might decide to run with a Magento platform or something else entirely. For the most appropriate option, consult Adaptive Marketing .

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For all your digital needs, from design through to development