Inbound online marketing methodologies preach the perks of exploiting pain points. No, we’re not talking about ninjas performing free chiropractic care to coerce you into closing a sale—although, that would be pretty cool—we’re looking at how digital conversions are now more concerned with resolving a problem rather than shoving unique selling points down your throat.
It helps to get inside the mind of your customers (not literally, of course). What are your customers looking for when they browse for things to purchase? If you spam your customers them with the same, bland calls-to-action on a website page then don’t be surprised when your target audience decides to ignore you and move on.
Thoughtful, engaging content will always draw people in. If you are clever enough you can use your words and other design elements (UI/UX) to guide the customer to the core messages that define your products and services. The trick is to also use this opportunity to relate to the user by triggering a pain point i.e. a problem that your business can resolve if your customer agrees to part with their cash for your stuff.
You will often see what appears to be a never-ending inventory of all the things. Without adequate product descriptions, interlinking or effective calls-to-action, am eCommerce site can struggle to convert leads which is why you should defer your online marketing strategies to the team at Adaptive Marketing. We can assess everything from the UI/UX and landing page optimisation to content marketing and more.
There is always a positive spin for selling and promoting products and services. This is important because users are more likely to click-through content that elaborates on the real-life advantages and spells-out how your goods are meant to be used.
What are your competitors up to? Inspect their websites to see what keyword strings they do and do not emphasise in their writing and design. A little market knowledge can help you identify opportunities to attempt conversions from angles that your competitors have neglected or not considered.
To learn more about our full range of online marketing and digital strategies, get in touch with us today.