Blog Marketing and Effective Blog Strategy
Content Creation for your Convenience
One of the best ways to add value to a website is to launch a blog module with a steady and consistent stream of news articles over a specified period of time i.e. once a week/fortnight/month—whatever suits your business goals.
Collaborate with Adaptive Marketing today to develop a blog marketing schedule. If you do not have content to use you can always engage the professional writing services of our copywriting team. We can organise a scoping meeting and determine exactly what you need to get the job done properly.
The copywriters can either produce brand new content or they can liaise with you to re-draft media releases, case studies, whitepapers and other informative articles.
Brief Summary of the Blog Strategy Process
We sit down with you to establish your business goals and the digital strategies that you want to emphasise.
Research and Discovery
Our copywriting team review existing content and/or brainstorm a list if topic ideas and how they will benefit the main website.
Content Calendar Plan
The copywriters develop a detailed schedule that outlines the list of blog topics, schedule times and other details.
Our team seek approval to proceed.
Implement Blog Strategy
Adaptive Marketing commence the blog strategy and monitor performance.