Websites, blog posts and other online marketing solutions need to tell a compelling story. In the context of providing copywriting services to businesses: our copywriting team understand that you need to speak the language of your audience to engage and convert.
Our copywriters provide professional writing and editing services to produce quality content. They liaise with the online marketing and web development divisions during live projects to work together as one cohesive and unified force.
Whether you require fresh landing page copy or assistance with re-writing a series of online articles, Adaptive Marketing has you covered.
Adaptive Marketing can provide ongoing support by reviewing launched websites. If the site is search engine optimised, we can review the keyword rankings and determine whether amendments need to be made to the text. Also, there are times when older sites require content updates due to new products and services. Get in touch with our team at Adaptive Marketing to learn more about our copywriting services.
SEO Copywriter Capabilities
SEO copywriters perform professional writing and editing services as well as keyword research, mapping and optimisation. This is a vital requirement when incorporating SEO services with landing page copy for your website or other digital strategies.
The research phase for an SEO copywriter involves reviewing ranking reports, collaborating with the SEO team and the client to find the keyword strings that will benefit the client the most in terms of generating relevant site traffic and more. The SEO copywriter then maps these shortlisted keyword strings to a mock of the sitemap.
With client approval, the SEO copywriter proceeds with content creation while being mindful of search engine optimisation practices. Adaptive Marketing apply similar methodologies to other online marketing solutions.