A/B Testing for Landing Pages to Improve Website Conversions
Are you familiar with standard A/B testing procedures where we compare one landing page with another to see which one performs better? The team at Adaptive Marketing offers its A/B split testing capabilities to help you find the best online marketing and digital strategies to engage and ultimately improve website conversions.
Persistence is the Key to Success
There can be a lot of trial and error with the A/B testing process, which is fine because this discovery phase is all about experimentation. You also need to be mindful of your live projects and must ensure that you do not make any detrimental changes to your long-term online marketing initiatives. In our experience, this is the main reason why many businesses adopt a ‘if it ain’t broke, don’t fix’ mentality.
The problem with not being proactive with website conversions is that you are not actively reviewing your landing pages, which means that your competitors will eventually overtake you in search engine rankings and overall performance if you do not remain agile.
So what can you do to maintain exceptional results? You can defer you’re A/B testing requirements to the experienced and capable team at Adaptive Marketing Digital. We are an online marketing agency with the tools to transform everything from content to web design in order to achieve the results you need.
Brief Summary of the Website Conversions Process
We adhere to the following guidelines when conducting A/B testing.
- Ensure you have backups of all original content and designs
- Run one test a time to track changes
- Test one feature or design element at a time
- Consider all metrics such as conversion rates, click-through rates and more