Landing Page Optimisation to Improve Website Traffic
Online marketing is a fluid process that must be continuously managed. Innovations in mobile-friendly web design, content marketing strategies, other digital solutions and so many other variables can influence how a website performs over a period of time. What worked last week may require some minor tweaking in order to improve website traffic in the future.
Fortunately, you can defer these specialised landing page optimisation services to a digital agency like Adaptive Marketing. We follow a rigorous methodology and other evidence-based approaches to tweak existing websites so that you enjoy the benefits of a versatile online presence that is geared to convert.
Holistic Methods to Improve Website Traffic
To learn more about landing page optimisation and the strategies that you can use to improve your own content, Get in touch with the conversion specialists at Adaptive Marketing.
Aim for Ambitious Conversion Rates
Ideally, you want your landing page optimisation to set you up for conversion rates of up to 20%. In other words: 20% of the people visiting your landing pages should be completing online forms, signing up for value add services—whatever it is you are actively promoting.
Content at a Glance
There is a really simple way to simulate the user experience, which is useful for online marketers testing their landing pages for flaws. Have you heard of the blink test? This is where you glance at a landing page for 10-15 seconds and then try to recall the core visual elements. If you manage to memorise the message and the offer, then chances landing page optimisation is hitting a sweet spot. Alternatively, if you struggle to clearly visualise the benefits of the page then you will need to make adjustments.
Clean up your landing pages and improve website traffic with these simple guidelines.
Review your Calls-To-Action
Is the opening headline direct, easy to understand and does it offer a solution to a business problem? This is crucial. Keep it short, interesting and practical.
What is the Offer?
Succinctly explain what the call-to-action is for.
Why Should We Care?
Ensure that the content justifies the benefits.
Bite-Sized Chunks for Better Readability
How you format your content will influence whether your readers scan the text or scroll and forget.